Increase Video Traffic

One of the easiest ways to employ in your plan to drive traffic to your site is pay per click marketing. This specific advertising model has been around since the late 1990?s and has been a channel of generating hits for many different businesses with an online presence.

Pay per click marketing is an excellent way to get the word about your company to a widespread audience. The procedure involves spotting an ad on various web sites that will forward an interested party back to your web site.

Part of the attraction of pay per click advertising is that the ad owner only pays when someone clicks on the ad and actually follows through to the web site.

When it comes to PPC advertising, never forget the importance of keywords. Essentially, keywords are words and phrases that are considered to be common modes of searching the Internet to discover desired content.

As an advertiser, your job is to come up with keywords that you believe are likely to take you to web sites that are relevant to the type of business site you currently operate. The rationale is that persons who visit those sites would most likely be interested in the content of your site.

If you manage to find the right web sites for your ads, then the chances of generating clicks to your site are much greater.

While the keyword mode of pay per click marketing is very common, there is also a second method. Known as content match PPC, the principle is still the same.

The main difference is that rather than basing the search on keywords, the results are based on the content of the site. As an example, if you run a site that is committed to gardening supplies, then it would be a natural for you to want to place ads on sites committed to gardening.

Content matching can be used right along with keywords to create a well rounded pay per click component in your overall publicity campaign.

Finding online resources to help you with the process of placing pay per click ads is relatively easy. One of the most popular approaches is to make use of the Google Adwords program. You can get started by identifying a inventory of pertinent keywords. You can also get help in designing the look of your ad, using online tools.

Adwords also includes a number of online tools, so you can keep track of how many hits get to your web site through those hits. This allows you to stay on top of how much pay per click is advertising is costing you each month. By comparing the sales that result from the hits with the cost of your pay per click campaign, you can determine if the program is making money for you.

An additional target for your pay per click campaign is online comparison shopping engines. These types of engines often are willing to provide feeds through the placement of ads on their searches.

Just as with the ads on informational web sites, persons can click through to your web site and see what you have to offer. Some of these sites provide you with the ability to see the number of hits, while others do not. Payment for placing the ad on the shopping comparison site may be in the form of a fixed monthly amount or based on a fixed rate per click.

Keep in mind that there is no such thing as an exclusionary pay per click agreement. This means you can sign up with as many keyword and shopping ad services as you like. In fact, you may do very well to try out some different services, to see which ones seem to provide you with the best matches and coverage.

If resources for advertising are limited, go with a well known service, and then add more services as your income stream grows to the point where you can afford to do so. Bear in mind that your objective is to build a reliable basis for your web site, so it may take some time before you begin to see results.

Pay no attention to stories about overnight success. Odds are you will go about it 6 months to a year before you see major traffic that result in sales.

Pay per click marketing is often an affordable way to launch your advertising campaign. The cost per click is often a fraction of a cent, so it certainly will not cost a great deal, except you happen to get a huge number of visitors clicking through to your site, or target high-priced keywords.

The law of averages would dictate that of that huge number, enough sales would result to make your outlay in the pay per click program well worth your time and the expense.

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?Wisdom is what’s left after we’ve run out of personal opinions.?

Cullen Hightower

When searching for the best available listing of top traffic tips the path the task is not as easy as it appears. The journey is filled with detours that lead to a mixture of logical sounding opinions often masquerading as facts. However once you narrow your focus to the basics, there are proven steps one can take to drive robust streams of traffic on a daily basis.

In my coaching sessions I like to suggest that newbies as well seasoned promoters keep a mixture of old school and contemporary/high tech traffic generators in their arsenal of traffic drivers.

My favorite old school methods are solo ads, banners and article marketing. Here’s a closer look at the details.

1. Solo Ads… A solo ad is an exclusive mailing sent out by itself to an entire subscriber database. Most often these ads are blasted to a highly concentrated list containing thousands of opt-in subscribers. The returns will average 2% or higher depending on the quality of the name list and timing of the campaign.

2. Banners have moved high and low in popularity over the years. It is not unusual to read an expert?s opinion indicating they are a waste of time and money. On the other hand you?ll see banner ads everywhere, even appearing as pop-ups on major advertiser?s pages. You will definitely experience success from maintaining a well placed banner campaign. My recommendation is to budget approximately 10% of your monthly ad budget for banner advertising. Naturally you will want to track your results.

3. Article Marketing is a natural addition to your old school advertising arsenal. There are several competitive factors that keep the big guys ahead of the pack. One formidable factor is their credibility. Sheer size alone builds credibility for many major players. By creating an article marketing campaign you can build your own base of credibility and yield very impressive returns for the effort.

There is no underground pathway to increasing the flow of traffic to your website regardless of what the latest guru may be spouting. Increasing your traffic is a hard work type of process that requires your complete focus. When you begin you want to have a plan of action with measurable steps.

1.Understand the ins and outs of search engines and don?t use outdated guides to direct how your invest your time and money. The major engines change their algorithms without notice. This requires a certain amount of nimbleness on your part in addition to good information.

2.Do not be too quick to discount the impact of Blogs. If you don?t have a half dozen or so active blogs you?ve got work to do right away. Even major players like Nike, GM, Victoria?s Secret to name a few, are discovering the power of blogs. Get busy with your research and surf a few hours each day to discover the numerous ways blogs are being used to generate credibility and traffic to a variety of business sites.

To summarize I?ll add a few tips for short cutting your path to building volumes of traffic to your sites.

1. Learn to increase backlinks by the dozen with each ad you create.

2. Market yourself.

3. Start writing articles to build your credibility and to tap into #1 & #2.

4. Get your articles published online and spread them out.

5. Write your plan in big letters across a stack of 3 X 5 cards and read them everyday until you?ve worn them out. Then re-write the batch with updates and repeat the process.

6. Give yourself a 90 day goal and don?t take a break until the morning of the 91st day.

I have never had a client fail to experience a measurable increase in their income who followed the above step. There is no reason for your experience to be different….if you duplicate the steps!

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The perfect domain name is one which has a natural ability to rank high in the major search engines. The domain itself accounts for over 20% of the total ranking factors which a search engine considers important.

Here are my top ten tips for choosing effective domain names:

1. Choose a dot com domain as your main web site domain name. The .com generally performs better within the search engines and is the natural choice for business online.

2. Register your county do…

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domain registration, domain names, web hosting, domains,domain name registration

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The perfect domain name is one which has a natural ability to rank high in the major search engines. The domain itself accounts for over 20% of the total ranking factors which a search engine considers important.

Here are my top ten tips for choosing effective domain names:

1. Choose a dot com domain as your main web site domain name. The .com generally performs better within the search engines and is the natural choice for business online.

2. Register your county domain also. If you are UK based then register the ‘.co.uk’ version and set-up a 301 redirect to your main site.

3. Register common misspellings of your main domain and set-up 301 redirects to your main site.

4. Register a domain which contains your main keyword. Establish your main keyword by summarising your business in one single word. Keep it to one word only - it can be done - not a phrase or 2 words, just one single word. Make this your main website domain name.

5. Search for a domain that contains this word and as few other letters as possible. Do not use numbers or hyphens, Just use the main keyword and a few other letters. The main keyword can be at the beginning or the end. It doesn’t matter that much.

6. Discover the top 10 keyword searches related to your site’s main theme. You can use a tool such as ‘Wordtracker’ to find out the most popular keyword searches. Register a domain for each popular keyword term and create a ‘content’ site on each domain name. The content can be articles, resources, downloads, forums etc… Create the content in sub-directories in the main domain. Each sub-directory will have a theme related to the domain keyword. Make sure the homepage of each content site links to your main web site. In this way you are funnelling all related searches to your main keyword website.

7. Register the .org version of your main website domain name. MSN tend to favour .org domain names so you can create a doorway page for the .org to achieve a high MSN ranking.

8. Use a domain registration service that registers domain in real-time and can provide a 301 redirect service and full POP3 email.

9. Search for expired domain names that could have existing back links to provide immediate traffic and quick search engine listings.

10. Register domain names for ‘key-in’ traffic. This is traffic from a visitor who simply enters a series of the keywords direct into the browser followed by a ‘.com’ In other words, the domain will be a series of the most popular keyword terms related to your site followed the domain ending. These type of domains are not as search engine friendly but can provide instant free traffic for your site.

Finally, domain names are a relatively cheap means of driving traffic to your site and if used effectively can increase your search engine ranking and drive free targeted traffic to your website.

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Everyone loves to get something for free. This is true of almost everyone who frequently surfs the web as well. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using a tactic such as the ?Give Away?. By giving away free stuff on your site, you will likely attract many more visitors. You can also keep these visitors coming back frequently by offering new free stuff each month. If you are interested in see the results of your website traffic improve, then consider using these five ways to give away free stuff.

Donated Goods

You may be interested in trying to give away free stuff on your website, but you may not be willing to spend your own money in doing so. If this is the case, there are options for you. You can always network with other companies who will essentially give you their products to showcase and give away from your site. Local businesses are the first place to look, as they usually are very willing to help fellow town citizens. You can also go to larger corporations if you know exactly who to contact and make sure they realize that they too would be receiving free advertising from allowing you to showcase their products. Usually you won?t get enough products each month to offer to every visitor, so make sure you mention that only the first 30 (or the equivalent of products you have) visitors who sign up will receive the products.

Monthly Contests

Website visitors love contests and many of them are willing to visit the same sites each day just to enter to win something free. Therefore, by offering free stuff through a contest, you are likely to get visitors to return on a daily basis. Set the rules to state that each visitor can only enter once a day if you like. Purchase a good prize or get one donated and give it away to the random name drawn from the entries. This is a great way to get the attention of many consumers, especially if your prizes are extra interesting and worthy.

Personalized Items

One interesting tactic is to give away merchandise with your website?s name or your business?s name on them. Items such as shirts, hats, towels, cups, and key chains are perfect for this task. The idea is to keep people coming to your site for free stuff as well as to look around. The extra perk with this strategy however, is to allow them to be your advertisers as well. If they wear one of these items out in public, there are likely thousands of people who will be exposed to your business passively. This is a great idea and can be done through many methods including contests or loyal customer incentives.

Referral Prizes

If you really want to spread the word on your website and get more traffic than ever, you should consider giving referral prizes. You can set your system up to allow each visitor to send an automated email from your site asking him or her to visit. If the visitor is willing to offer up 10 or 20 valid email addresses, then you can offer them a free prize. The prize can be as small or large as you wish. This is the perfect way to get more traffic while also rewarding those that are helping you along the way.

Reminder Emails

After you choose the method of how you plan to give your free stuff away, consider offering reminder emails to those who love to participate. You can offer initial free stuff to those that sign up, like a key chain. This is a great way to get that traffic to continue after the visitor?s initial visit. You can remind them monthly that there are new things to see at your site and they will likely visit more often. You can also use this not only to remind them of free stuff being given away but also to tell them about deals or other offers you have for them as well. They are likely to forward these emails on to friends they think might be interested as well.

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Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.

Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.

With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.

Finding Your Target Audience on Craigslist
We?ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.

The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.

If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.

The Difference between Advertising and Spamming
Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.

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You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.

In analyzing the 25 most successful websites we?ve written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.

1. Your website needs a headline that is very specific, unique, remarkable and features a mouth-watering customer-benefit.

Generalities in your headline and website will kill your response. People have heard general statements hundreds of times before, so they have no power:

?lowest prices? ? click away;
?great services? ? click away;
?industry leader? ? click away.

2. Develop instant credibility on the first page of your website by using logos of well-known customers, membership associations, years in business, etc.

The internet is a phenomenal tool because it literally puts the world at your fingertips. The problem is that there are a lot of crooks, cheats and nuts in the world who could all have web sites.

You need to make sure your visitors instantly know that yours is a legitimate, professional business. This not only puts their minds at ease, but it removes a huge obstacle they might otherwise have to doing business with you.

3. Get to the point on the first VISIBLE screen.

The key here is VISIBLE. This means make sure your visitors know EXACTLY how you will solve their problems and meet their needs BEFORE they ever touch a scroll bar. There is nothing more aggravating than a site that forces you to link and scroll before you can even figure out if they can meet your needs.

Think about it: do you take the time to dig through one web site when you can GOOGLE thousands or millions of other sites that also claim to have what you need? Neither will your prospects. If people have to go hunting, they will simply move on.

Two other important tools that can help turn visitors into buyers are a site search, and easy-to-find contact information. You want to make sure no one visits your site without INSTANTLY knowing you WANT to help them and YOU can solve their problems.

4. Make a free or special introductory offer.

You need to get the website visitor to DO SOMETHING NOW ? IMMEDIATELY! Because if they don?t, they?re gone ? and you?ve lost your opportunity. (When we added a free evaluation offer to our Profit Boosters Copywriting website, our response rate tripled.)

5. Offer a free eNewsletter sign-up.

This is a must. Give it a good name, offer free special reports along with it and push your privacy policy. You must capture your visitor emails and follow up with helpful information to them on a regular basis.

And don?t worry about writing your eNewsletter. You obviously have a passion and expertise for your business, or you wouldn?t be in it. Just write about what you know, using your own words.

Here?s another important related tip: don?t try and impress anyone with technical jargon and flowery language. Pretend you?re writing a letter to help out a good friend. That?s the perfect tone for your eNewsletter.

6. Focus on the message, not the technology.

With a media as technology-driven as the internet, it?s unbelievably easy to get caught up in all the latest bells and whistles.

But remember, people are visiting your site because they WANT something ? NOT because they want to be impressed by how much technology you?ve packed onto your site.

Your headline is still the key (see tip number 1 again) to driving business. And whether you use the latest technology, or plain old text, EVERYTHING on your site should point your prospect to a BENEFIT only YOU can provide.

Here?s another good reason to hold back on the tech stuff a bit: not all new technology is ACCESSIBLE or ACCEPTED by most users right away, or even at all. To reach the largest audience, wait until a technology is generally accepted by users and developers so they?ll already have, or be willing to download the necessary components to view your site. Some examples of this are:

? java applets
? activex controls
? shockwave objects
? tools that require plug-ins
? specialized document formats

7. Keep it simple.

One common mistake is to overdo the graphics. Web design programs make it so easy to add graphic elements that they?re sometimes hard to resist. Remember, just because you CAN do something, doesn?t mean you SHOULD.
Try the ?Squint Test?. Look at your web page and kind of squint your eyes. Do you see a main thought and graphic ? or do you just see a bunch of colors, shapes, patterns, boxes and flashes?
As a rule of thumb, anything that diverts your attention to ITSELF as a graphic element and AWAY from the MESSAGE of your main benefits, is probably overdone.

Some common things that get overused are:
? excessive graphics
? frames
? background images
? bevels and other graphic tricks

Keep in mind that overdoing it can be more than just a visual problem. Too many graphics and frames can bog down a page or make it too difficult to navigate. Either way, you?ve lost your prospect for good.

8. Give prospects a reason to visit your site.

The #1 reason people visit web sites is for information. So, in addition to making sure they know you can solve their problems, give them some information.

Good examples of things you can easily ?give away? on your site include free marketing tips, a how-to section, or tips for buying your product or service. You don?t have to give away the farm. Just give some helpful tidbits that show people you know what you?re talking about. All of these things will build your credibility and generate business for you.

9. Give both customers and prospects a reason to want to visit your web site again.

Studies show that people usually won’t buy from you until they visit your site four to five times. You can help that process along tremendously by giving people a reason to return to your site.

Some ways to do this include updating product or service information, timely/seasonal how-to tips, changing your offer, changing your free premium, upgrading or updating samples and demos. These are all good reasons for people to return to your site or maybe even bookmark it.

A good rule of thumb would be to update your site in some way at least once a month, even if the changes are minimal. Not only will it give your visitors a reason to return, it will help drive new visitors to your site since search engines re-index/re-catalog changed pages.

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