Increase Video Traffic

?Wisdom is what’s left after we’ve run out of personal opinions.?

Cullen Hightower

When searching for the best available listing of top traffic tips the path the task is not as easy as it appears. The journey is filled with detours that lead to a mixture of logical sounding opinions often masquerading as facts. However once you narrow your focus to the basics, there are proven steps one can take to drive robust streams of traffic on a daily basis.

In my coaching sessions I like to suggest that newbies as well seasoned promoters keep a mixture of old school and contemporary/high tech traffic generators in their arsenal of traffic drivers.

My favorite old school methods are solo ads, banners and article marketing. Here’s a closer look at the details.

1. Solo Ads… A solo ad is an exclusive mailing sent out by itself to an entire subscriber database. Most often these ads are blasted to a highly concentrated list containing thousands of opt-in subscribers. The returns will average 2% or higher depending on the quality of the name list and timing of the campaign.

2. Banners have moved high and low in popularity over the years. It is not unusual to read an expert?s opinion indicating they are a waste of time and money. On the other hand you?ll see banner ads everywhere, even appearing as pop-ups on major advertiser?s pages. You will definitely experience success from maintaining a well placed banner campaign. My recommendation is to budget approximately 10% of your monthly ad budget for banner advertising. Naturally you will want to track your results.

3. Article Marketing is a natural addition to your old school advertising arsenal. There are several competitive factors that keep the big guys ahead of the pack. One formidable factor is their credibility. Sheer size alone builds credibility for many major players. By creating an article marketing campaign you can build your own base of credibility and yield very impressive returns for the effort.

There is no underground pathway to increasing the flow of traffic to your website regardless of what the latest guru may be spouting. Increasing your traffic is a hard work type of process that requires your complete focus. When you begin you want to have a plan of action with measurable steps.

1.Understand the ins and outs of search engines and don?t use outdated guides to direct how your invest your time and money. The major engines change their algorithms without notice. This requires a certain amount of nimbleness on your part in addition to good information.

2.Do not be too quick to discount the impact of Blogs. If you don?t have a half dozen or so active blogs you?ve got work to do right away. Even major players like Nike, GM, Victoria?s Secret to name a few, are discovering the power of blogs. Get busy with your research and surf a few hours each day to discover the numerous ways blogs are being used to generate credibility and traffic to a variety of business sites.

To summarize I?ll add a few tips for short cutting your path to building volumes of traffic to your sites.

1. Learn to increase backlinks by the dozen with each ad you create.

2. Market yourself.

3. Start writing articles to build your credibility and to tap into #1 & #2.

4. Get your articles published online and spread them out.

5. Write your plan in big letters across a stack of 3 X 5 cards and read them everyday until you?ve worn them out. Then re-write the batch with updates and repeat the process.

6. Give yourself a 90 day goal and don?t take a break until the morning of the 91st day.

I have never had a client fail to experience a measurable increase in their income who followed the above step. There is no reason for your experience to be different….if you duplicate the steps!

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The perfect domain name is one which has a natural ability to rank high in the major search engines. The domain itself accounts for over 20% of the total ranking factors which a search engine considers important.

Here are my top ten tips for choosing effective domain names:

1. Choose a dot com domain as your main web site domain name. The .com generally performs better within the search engines and is the natural choice for business online.

2. Register your county do…

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The perfect domain name is one which has a natural ability to rank high in the major search engines. The domain itself accounts for over 20% of the total ranking factors which a search engine considers important.

Here are my top ten tips for choosing effective domain names:

1. Choose a dot com domain as your main web site domain name. The .com generally performs better within the search engines and is the natural choice for business online.

2. Register your county domain also. If you are UK based then register the ‘.co.uk’ version and set-up a 301 redirect to your main site.

3. Register common misspellings of your main domain and set-up 301 redirects to your main site.

4. Register a domain which contains your main keyword. Establish your main keyword by summarising your business in one single word. Keep it to one word only - it can be done - not a phrase or 2 words, just one single word. Make this your main website domain name.

5. Search for a domain that contains this word and as few other letters as possible. Do not use numbers or hyphens, Just use the main keyword and a few other letters. The main keyword can be at the beginning or the end. It doesn’t matter that much.

6. Discover the top 10 keyword searches related to your site’s main theme. You can use a tool such as ‘Wordtracker’ to find out the most popular keyword searches. Register a domain for each popular keyword term and create a ‘content’ site on each domain name. The content can be articles, resources, downloads, forums etc… Create the content in sub-directories in the main domain. Each sub-directory will have a theme related to the domain keyword. Make sure the homepage of each content site links to your main web site. In this way you are funnelling all related searches to your main keyword website.

7. Register the .org version of your main website domain name. MSN tend to favour .org domain names so you can create a doorway page for the .org to achieve a high MSN ranking.

8. Use a domain registration service that registers domain in real-time and can provide a 301 redirect service and full POP3 email.

9. Search for expired domain names that could have existing back links to provide immediate traffic and quick search engine listings.

10. Register domain names for ‘key-in’ traffic. This is traffic from a visitor who simply enters a series of the keywords direct into the browser followed by a ‘.com’ In other words, the domain will be a series of the most popular keyword terms related to your site followed the domain ending. These type of domains are not as search engine friendly but can provide instant free traffic for your site.

Finally, domain names are a relatively cheap means of driving traffic to your site and if used effectively can increase your search engine ranking and drive free targeted traffic to your website.

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Everyone loves to get something for free. This is true of almost everyone who frequently surfs the web as well. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using a tactic such as the ?Give Away?. By giving away free stuff on your site, you will likely attract many more visitors. You can also keep these visitors coming back frequently by offering new free stuff each month. If you are interested in see the results of your website traffic improve, then consider using these five ways to give away free stuff.

Donated Goods

You may be interested in trying to give away free stuff on your website, but you may not be willing to spend your own money in doing so. If this is the case, there are options for you. You can always network with other companies who will essentially give you their products to showcase and give away from your site. Local businesses are the first place to look, as they usually are very willing to help fellow town citizens. You can also go to larger corporations if you know exactly who to contact and make sure they realize that they too would be receiving free advertising from allowing you to showcase their products. Usually you won?t get enough products each month to offer to every visitor, so make sure you mention that only the first 30 (or the equivalent of products you have) visitors who sign up will receive the products.

Monthly Contests

Website visitors love contests and many of them are willing to visit the same sites each day just to enter to win something free. Therefore, by offering free stuff through a contest, you are likely to get visitors to return on a daily basis. Set the rules to state that each visitor can only enter once a day if you like. Purchase a good prize or get one donated and give it away to the random name drawn from the entries. This is a great way to get the attention of many consumers, especially if your prizes are extra interesting and worthy.

Personalized Items

One interesting tactic is to give away merchandise with your website?s name or your business?s name on them. Items such as shirts, hats, towels, cups, and key chains are perfect for this task. The idea is to keep people coming to your site for free stuff as well as to look around. The extra perk with this strategy however, is to allow them to be your advertisers as well. If they wear one of these items out in public, there are likely thousands of people who will be exposed to your business passively. This is a great idea and can be done through many methods including contests or loyal customer incentives.

Referral Prizes

If you really want to spread the word on your website and get more traffic than ever, you should consider giving referral prizes. You can set your system up to allow each visitor to send an automated email from your site asking him or her to visit. If the visitor is willing to offer up 10 or 20 valid email addresses, then you can offer them a free prize. The prize can be as small or large as you wish. This is the perfect way to get more traffic while also rewarding those that are helping you along the way.

Reminder Emails

After you choose the method of how you plan to give your free stuff away, consider offering reminder emails to those who love to participate. You can offer initial free stuff to those that sign up, like a key chain. This is a great way to get that traffic to continue after the visitor?s initial visit. You can remind them monthly that there are new things to see at your site and they will likely visit more often. You can also use this not only to remind them of free stuff being given away but also to tell them about deals or other offers you have for them as well. They are likely to forward these emails on to friends they think might be interested as well.

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Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.

Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.

With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.

Finding Your Target Audience on Craigslist
We?ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.

The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.

If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.

The Difference between Advertising and Spamming
Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.

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