Increase Video Traffic

Winmax Video of California is a video production company dedicated to helping small businesses get access to trade show videos for their companies. Let us for a minute compare a trade show video to a corporate video. The trade show video has unique characteristics. The trade show video is like a corporate video, which has been edited, shortened and made much more concise. Like the corporate video, however, the trade show video in its shortened form must, still, further company branding by conveying the company image.

Because of their prevalence and their successful use in the trade show environment, most businesses owners are familiar with the trade show video, and more and more want one. Even owners of small businesses see the need of a trade show video for their business. Unfortunately, due to the technical requirements of making a quality trade show video, the cost for even a short segment can easily run into thousands of dollars. Winmax saw this need in the business sector, and recognized this as nitch market they could effectively fill.

This is because Winmax makes videos using a unique production style that allows them to produce quality videos quickly and at a low price. The company actually produces videos for as low as $199.00.

Every aspect of the Winmax production process is geared towards helping the small businessman get the most out of his video production For example, Winmax has a team of talented script writers capable of producing high quality Hollywood grade video scripts. However, for companies cutting costs, WInmax will allow the owners to provide their own narration script.

But despite the low production costs, the Winmax trade show video product is not a generic video that has no connection to the company. Each video is personally tailored to the clients need. The final product is full of images, video clips and information provided by client companies.

The successful trade show video will depict ineffable qualities about the company such as its sense of team spirit, its overall goals, accomplishments, and ambitions. Winmax takes static photographic images of the company and arranges them on a video time line.

They bring the images alive with motion graphics, and create a flowing continuity of a logical story on the screen. And interspersed in the story line are small pertinent comments which help to depict the character of the company. “Their work is always completed on time,” for example. And Winmax, as well, will produce the video on time, as they too take pride in their service alacrity.

Essentially, the successful trade show video, describes what is unique about the company. That quality of uniqueness is the secret of what attracts people to view it.

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With modern technology, business videos, no longer have to be made by an onsite crew. High quality video presentations of a company can just as well be made at a distance.

There are two major advantages to using a company at a distance. The first is cost, and the second is time. A major part of the cost of a video production is the cost of the shoot. While the supplies may be minimal, the added cost of the transport, salaries of the tech crew, cost if any for renting the space, cost for outdoor special effects can be substantial. All of these additional costs can be totally eliminated when a video company makes a video start to finish in their lab. While an onsite video will easily run into thousands of dollars, for even a short segment of several minutes, a video made in the studio can start for as little as 199.00. The second major advantage of using a business video entirely made at the production company’s location, is time. Even a local video company, planning to shoot a video, on scene, has to schedule the production time. They have to arrange for their crew, the availability of the location, as well as the convenience of the client. All of these potential time delays are totally eliminated when we move to a video produced in the studio.

So granted all this, how can a video production company, which makes the video start to finish in the lab, producing a video that realistically presents the branding and the images of the client company. First off, before answering that question, I invite the reader to visit the web site of a company that makes Trade show video at a distance and look at one or more samples on their web site.

Notice that the Corporate video, moves because of the special effects. It presents the company images and branding through a collage of company product, company logo and company plant photographs.

The video simultaneously presents the story of the company through narration, backed up by additional images of places and locations related to the company, such as famous buildings that use the company’s unique plumbing parts. All of this is placed into the setting of upbeat music and video motion graphics, which turn a photographic collage into a flowing professional video.
The video production company, in the example given, Winmax Video of California, insures the quality of the production by setting up the FTP protocol for the transfer or the company’s image files as needed. The final video product is delivered digitally for online use and via DVD or CD for offline use.

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To win adherents at a trade show your booth needs three qualities, it must be “eye catching,” “inviting,” and “informative.” Three essential stages on the road to trade show victory. Eye catching must take place instantly. The sense of invitation must take place almost as rapidly. And the informative process must take place speedily before the prospects sense of invitation wears off, usually a matter of seconds.

Trade show videos, with their eye-catching and fast paced special effects, their inviting backdrops and scenery, and their concise and effective presentation of the company message, are made for meeting the challenge of the modern trade show environment. The products of knowledgeable professionals, trade show videos condense company images, products and services into several concise minutes of carefully edited footage. The experts who work in the profession realize the awesome fact that not only must the video as a whole deliver a message effectively, but each individual segment of the video must be eye catching, inviting and informative, if it is going to work in the trade show environment. The video is made and reworked by the professionals until the least down moment has been weeded out of the tape. Unlike professionals manning a trade show booth, a video will be as fresh at the end of a long day on the convention floor as it was in the morning.

Trade show videos are very cost effective. The video can frequently be made through a careful condensation and editing of the company marketing video, thus avoiding the cost of making an entirely new video. But even if the video is being made for the first time, it can be reused over and over again, unlike paper brochures and advertisements, which are one time use articles And trade show videos do more. A video creates a virtual environment which can compete with the convention hall in noise, color, size, excitement, music, newness. And thus effectively draw prospects into the space of your trade show booth.

According to Winmax Video, a leader in the marketing and production of trade show videos, there are several fundamental reasons why companies should employ a trade show video at their next event:
1) The trade show adds life and excitement to the booth. A quality trade show video display is both eye catching and inviting, and therefore will increase booth traffic.

2) The finished trade show video, a product carefully constructed in professional studio conditions, can effectively present the company image.

3)The scripting and titles in the video are produced by professional script writers, and thus designed to communicate to the listener in the most precise, concise and effective way possible.

4) The same trade show video presented on the convention floor can be packaged and sent out as pre trade show invitation video cards and post trade show video card follow-up. This maintains uniformity in marketing, and helps the contact recognize the booth on the day of the show and remember the booth after the show is over.

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In today’s business world marketers put a premium on rapid response time, and short time span between placement of an order and delivery. This emphasis on speed applies aptly to Trade Show Video Marketing. While every company plans ahead for the needs of their next trade show, no one can foresee every possible occurrence. Sometimes at the last moment, a project manager might find that he needs a trade show video to be produced in a matter of days. When this occurs, he will probably be hitting the Internet search engines to find a company capable of producing a trade show video with a short turn around time.
Where exactly does the turn turnaround time come from.? The historical origin of the term is related to the time that was needed to prepare a vessel for the return voyage. In the modern world seaman often suffer greatly when industry shippers push to get maximum returns for their investment which involves rapid turn around times, and little down time for the sailor at port.
According to Wikipedia, the term “turnaround” has multifarious meanings. It may refer to a turnaround road, which is a dead end cul de sac. A turnaround deal is an arrangement in the film industry whereby production of a film is transferred from one studio to another. And turnaround refining is a scheduled large-scale maintenance activity, involving the extended shut down of an entire until. In logistics turnaround refers to the time between the placement of an order and its delivery. This is word usage most similar to the use of turn around time in the video industry. Logistics is the management of the flow of goods, information and other resources. including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations The word logistikos meaning “skilled in calculating.” The earliest Roman “Logistica” was a military administrator, Then as today, every move of the military involved extensive calculations of materials supplies and soldiers.
Winmax Video, Winmax Video Company, Winmax Video Production of California, is one Video company that takes turn around times very seriously. Using a unique assembly line approach to video production, Winmax Video is able to produce high quality videos and yet meet the demand for rapid turn around time, short production schedules, when they come.

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In the video industry, the pace is frequently grueling, with clients often demanding rapid turnaround times as the price for keeping them as customers.
While video production for the producer can mean long hours in the editing room, frequently on weekends, the client’s reality is an unquenchable need for a finished product, on his desk, or in his
computer, by Monday morning. The pace is not only rapid, it is relentless. As soon as one show ends, with all its demands, the next show is approaching. The more successes a company has, the more demands will be coming from their clients.
For example, if one producer shot a video for his client, at a trade show on a Thursday. Then the client is probably anxious to see the video by Monday morning. The client had his Trade show booth cleaned out in a matter of hours. He flew back to his home town, the same day. He’s had a relaxing weekend with his wife and children. And now, on Monday, morning, before the excitement of the trade show has faded, the client wants to see that video on his desk. From the client’s perspective the project is no big deal. We’re talking about a mere three to four minute highlight video. He’s not thinking about how long it takes to find the appropriate background music, create the graphics, go through the footage, synchronize everything, and get opinions and revision suggestions from other members of your company. And every time a video producer knocks himself out and makes another deadline, that’s proof to corporate marketers that he and every other video producer can and must be able to produce videos with this type of rapid turn around time.
When one video tech from a young company asked his colleagues if they would put up with the answers were amazingly varied. The answers ranged from no! to raise the prices, to set a set fee for weekend work.
Some companies will not put up with this type of pressure at all, and publish turn around times that average much longer. One company, for example, declares that their average turn around time is 2 months, and their most rapid turn around time is 2 weeks.
Winmax Video, Winmax Video Production of California, has a novel approach to handling rapid demand project. Winmax has created a video production system much like a factory assembly line. Each video is dived into 30 second segments handed over to a different production team. The teams work simultaneously and consistency is ensured by an expert supervisor. A 3-4 minute video is edited by 6-8 teams, each faced with the less formidable task of producing a 30 second video. Winmax can thus produce a 3-4 minute trade show video, trade show video display, trade show backup video, tradeshow videos in as little as 2-4 days with an average turnaround time ranging from as short as 7 days.

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