Getting Your Message Across
by admin on Aug.19, 2009, under Video Promotion
You just might be making your next trade show video with Winmax Video Production Winmax is a company that will encourage you to participate in the production of your video. So it’s worthwhile to listen to some tips they offer about how to make your next trade show video “clear and compelling.” Many wise pundits of the Internet and media will tell you that if you want to attract attention, “content is King.” And I recently read the opinion of one market researcher who felt strongly that content rather than visual nor audio effects, alone or together are the major determinant of the effect a visual presentation will have on the viewer. From the perspective of this opinionated researcher, real learning takes place when there is a match up between the student and the subject. And how can you create that match up? You’ve got to focus on presenting real content. Quality material, when it reaches the ears or eyes of the receptive viewer will sink in.
But I couldn’t help wondering if this was the whole story. After all, if two people present the same material to the same audience, won’t their method and style of delivery have some effect on which of their messages penetrates the senses of the audience more effectively?
I started searching on the web, to look at presentations and to look at what people were saying about message delivery, and I found a website that taught me something about the subject I found a website called Gaxed. This unique, user controlled website allows surfers to create a message, and then display it on different backgrounds. I could click a link and have my message displayed as words produced by discolored snow high up in a pristine pass of a snow covered mountain. The pass was pristine all right, but the color reminded me a bit too much of the color of dog urine in the snow, so I passed up on that opportunity. I could also display my message in bright lights displayed in the foreground of a night time cityscape seen at a distance.
That was quite dramatic. I finally choose to display my message on placards held aloft by angry California student protesters. This exercise taught me a lesson. All of the spectacular virtual environments on this website, were places or views or events taking place in the world that under normal circumstances would successfully capture the attention of my potential viewers, long before they would listen to what I had to say. However, when I used their very grandeur to portray my message, than I had the feeling that my message was getting through. So I concluded that yeah, content is king all right. But sometimes, there is so much darn distraction in life that even the best content won’t get through. In such circumstances I have to go with the idea that the message’s media is important as well.
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