Increase Video Traffic

A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors?and why both are important.

Be One With The Log

To analyze traffic to a site, you should be looking at your server logs. Server logs come in very raw data, but most hosting companies have interpreting programs that summarize the information into readable form. From these programs, you should be able to analyze who is sending you traffic, the number of hits and visitors among other information.

Hits v. Visitors ? The Game Is On?

Many people, myself included, are lazy when it comes to discussing traffic results. We tend to use ?hits? as a catch phrase for traffic hitting a web site. This isn?t entirely true. Traffic should always be analyzed in two categories, hits and visitors.

A ?visitor? is a click from someplace on the net to your site. In your server logs, a visitor will be credited with visiting the site one time regardless of the number of pages the visitor views. For example, a person entering a brick n? mortar bookstore is only one potential customer regardless of the number of books the person looks at.

A ?hit? is a click on any page of the site and represents a multiple of the visitors. When you review server logs, the hits represent how many times visitors clicked site pages. Going back to our bookstore example, every book viewed by the person in the bookstore would be a hit. So, which information is more important?

Hits v. Visitors ? An The Winner Is?

The simple fact is both visitors and hits are important statistics to analyze in your server logs. Obviously, the information on the number of visitors is important because you want to know how many potential customers are coming to your site. That being said, you should never focus on visitors without contemplating hits as well.

Hits are important because the number of hits tells you very important information about your site. Since hits represent the total number of pages viewed by all visitors, you can use the information to determine the effectiveness of your site. I call this by the very original and sophisticated name ?hits to visitors ratio.? Let?s go back to our bookstore example.

Assume a person walks into a bookstore and only looks at one book. This may mean the person knew what they wanted, found it and bought it. Obviously, this is an ideal result. But what if a thousand people walk into the bookstore and only look at one

book each? The bookstore would have a problem and start trying to figure out what it is. The hits statistics on your server tell you the same thing.

If your site has multiple pages, you need to find out if visitors are clicking into the internal pages. This is generally known as determining the depth of your site. The simplest way to do this is to divide the number of hits by the number of visitors for a particular time period. This figure will tell you if people are seeing one ?book? or taking a look around.

Analyzing your server stats can be a real eye-opening experience. The information can be good or bad, but at minimum you will know if any corrective steps need to be taken.

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Affiliate marketing is a very basic concept and it offers a lot of flexibility and automation for the person making money with it, but there are certain rules, steps and procedures that you need to follow in order to making a stabile and healthy income with it. To neglect these things would be to put your entire business model in danger.

I want to talk to you about some of the most common mistakes that people make when starting in affiliate marketing. These things cost people their income and can be easily avoided. They concern your commissions, your process of promotion and many other factors involved.

When we talk about affiliate and internet marketing, we have to know that there are three main parties involved and they are the merchant, the costumer and the affiliate. The affiliate refers the costumer to the merchant’s site where the costumer then spends money on a product. The merchant then proceeds to pay the affiliate the established commission for the sale.

Now, let’s take a look at some of the most common mistakes that people make.

In my opinion, one of the most serious and costly mistakes that people make when starting out is directly promoting the affiliate sales page. This means that they spend advertising dollars, their time and effort to send traffic and targeted visitors directly to the merchant via the affiliate link. Instead, what they could do is create a conduit or a funnel with their own sites, where they can presell the visitor, build trust and credibility and maybe even get a repeat visitor or two.

Also, this would be a perfect opportunity for you to build a list of subscribers to whom you can promote and offer many different products on a regular basis. For a lot of marketers, this often becomes the largest portion of their income and each email broadcast that they do creates a real traffic swarm to their affiliate links. If you want your visitors to visit the website again and again, offer them some kind of free benefit like free gifts, software or e-books.

Another great mistake is creating a site full of affiliate links, flashy banners and graphics.

There are many different drawbacks to this problem. First of all, people do not like to wait for a site to load and this is what a lot of heavy graphics can do to a site. Second, they don’t like to click banners and much more prefer to click contextual links that revolve around a topic of their interest. Third, if they get a feeling that all that you have on your site are affiliate links, this visitor will be off before you blink.

In conclusion, an affiliate marketing beginner should really take notice of these issues and make the best of the resources that he has. A simple and elegant site with informative resources and a clear layout will do more for you than you know.

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Winmax Video of California is a video production company dedicated to helping small businesses get access to trade show videos for their companies. Let us for a minute compare a trade show video to a corporate video. The trade show video has unique characteristics. The trade show video is like a corporate video, which has been edited, shortened and made much more concise. Like the corporate video, however, the trade show video in its shortened form must, still, further company branding by conveying the company image.

Because of their prevalence and their successful use in the trade show environment, most businesses owners are familiar with the trade show video, and more and more want one. Even owners of small businesses see the need of a trade show video for their business. Unfortunately, due to the technical requirements of making a quality trade show video, the cost for even a short segment can easily run into thousands of dollars. Winmax saw this need in the business sector, and recognized this as nitch market they could effectively fill.

This is because Winmax makes videos using a unique production style that allows them to produce quality videos quickly and at a low price. The company actually produces videos for as low as $199.00.

Every aspect of the Winmax production process is geared towards helping the small businessman get the most out of his video production For example, Winmax has a team of talented script writers capable of producing high quality Hollywood grade video scripts. However, for companies cutting costs, WInmax will allow the owners to provide their own narration script.

But despite the low production costs, the Winmax trade show video product is not a generic video that has no connection to the company. Each video is personally tailored to the clients need. The final product is full of images, video clips and information provided by client companies.

The successful trade show video will depict ineffable qualities about the company such as its sense of team spirit, its overall goals, accomplishments, and ambitions. Winmax takes static photographic images of the company and arranges them on a video time line.

They bring the images alive with motion graphics, and create a flowing continuity of a logical story on the screen. And interspersed in the story line are small pertinent comments which help to depict the character of the company. “Their work is always completed on time,” for example. And Winmax, as well, will produce the video on time, as they too take pride in their service alacrity.

Essentially, the successful trade show video, describes what is unique about the company. That quality of uniqueness is the secret of what attracts people to view it.

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You just might be making your next trade show video with Winmax Video Production Winmax is a company that will encourage you to participate in the production of your video. So it’s worthwhile to listen to some tips they offer about how to make your next trade show video “clear and compelling.” Many wise pundits of the Internet and media will tell you that if you want to attract attention, “content is King.” And I recently read the opinion of one market researcher who felt strongly that content rather than visual nor audio effects, alone or together are the major determinant of the effect a visual presentation will have on the viewer. From the perspective of this opinionated researcher, real learning takes place when there is a match up between the student and the subject. And how can you create that match up? You’ve got to focus on presenting real content. Quality material, when it reaches the ears or eyes of the receptive viewer will sink in.

But I couldn’t help wondering if this was the whole story. After all, if two people present the same material to the same audience, won’t their method and style of delivery have some effect on which of their messages penetrates the senses of the audience more effectively?

I started searching on the web, to look at presentations and to look at what people were saying about message delivery, and I found a website that taught me something about the subject I found a website called Gaxed. This unique, user controlled website allows surfers to create a message, and then display it on different backgrounds. I could click a link and have my message displayed as words produced by discolored snow high up in a pristine pass of a snow covered mountain. The pass was pristine all right, but the color reminded me a bit too much of the color of dog urine in the snow, so I passed up on that opportunity. I could also display my message in bright lights displayed in the foreground of a night time cityscape seen at a distance.

That was quite dramatic. I finally choose to display my message on placards held aloft by angry California student protesters. This exercise taught me a lesson. All of the spectacular virtual environments on this website, were places or views or events taking place in the world that under normal circumstances would successfully capture the attention of my potential viewers, long before they would listen to what I had to say. However, when I used their very grandeur to portray my message, than I had the feeling that my message was getting through. So I concluded that yeah, content is king all right. But sometimes, there is so much darn distraction in life that even the best content won’t get through. In such circumstances I have to go with the idea that the message’s media is important as well.

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With modern technology, business videos, no longer have to be made by an onsite crew. High quality video presentations of a company can just as well be made at a distance.

There are two major advantages to using a company at a distance. The first is cost, and the second is time. A major part of the cost of a video production is the cost of the shoot. While the supplies may be minimal, the added cost of the transport, salaries of the tech crew, cost if any for renting the space, cost for outdoor special effects can be substantial. All of these additional costs can be totally eliminated when a video company makes a video start to finish in their lab. While an onsite video will easily run into thousands of dollars, for even a short segment of several minutes, a video made in the studio can start for as little as 199.00. The second major advantage of using a business video entirely made at the production company’s location, is time. Even a local video company, planning to shoot a video, on scene, has to schedule the production time. They have to arrange for their crew, the availability of the location, as well as the convenience of the client. All of these potential time delays are totally eliminated when we move to a video produced in the studio.

So granted all this, how can a video production company, which makes the video start to finish in the lab, producing a video that realistically presents the branding and the images of the client company. First off, before answering that question, I invite the reader to visit the web site of a company that makes Trade show video at a distance and look at one or more samples on their web site.

Notice that the Corporate video, moves because of the special effects. It presents the company images and branding through a collage of company product, company logo and company plant photographs.

The video simultaneously presents the story of the company through narration, backed up by additional images of places and locations related to the company, such as famous buildings that use the company’s unique plumbing parts. All of this is placed into the setting of upbeat music and video motion graphics, which turn a photographic collage into a flowing professional video.
The video production company, in the example given, Winmax Video of California, insures the quality of the production by setting up the FTP protocol for the transfer or the company’s image files as needed. The final video product is delivered digitally for online use and via DVD or CD for offline use.

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1000 free visitors for your site or product!

A traffic exchange website is a site that allows visitors to exchange hits to their website, usually with a ratio of 1:1 or 1:2. This way many bloggers and/or website owners will increase their pagerank on google, to be listed higher on the pages when someone uses keywords that their sites contains. This way both members will increase their sales, ammount of members, and many more. Profit!

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After you’ve registered, you will have to view a few sites to earn credits, these credits can be assigned to your page. We advise you to use Splash pages when trying to sell something and use your real homepage when you need more traffic. Credits can also be used for banners, text ads and many more.

Because the viewers are all website owners or affiliates, it is possible soem might really like your site and become a member \ will buy your product.
This brings us to another point: You don’t have to surf for credits, having just a few affiliates can earn you free traffic! And cash! You have to do nothing and 100’s of other people will direct 1000’s of visitors to your site, how perfect is that?

Most traffic exchanges are free, although many of them offer special features to paying members or offer credits for purchase, which can be used for banners and more. Traffic exchanges also provide solo ads, emails and first page sales. This means that a lot of people will watch your advertisement or site and you will be guaranteed that some will be interested.
You should start by joining traffic exhanges that offer good bonusses and try to surf more than just 1, this will increase your traffic by a LOT! and it will result in more unique visitors.

Join a Traffic exchange today and increase your sales, traffic, pagerank and learn about what other website owners have to sell or have to offer.
You’ll see that you are not the only one with good ideas and that you can really use those few extra members and traffic to increase your site’s value to keep up with the big boys! You can expect results right away! just a few hundres visitors and perhaps 5-10 signups depening on how good you are able to advertise, or how attractice your site or product looks.

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A lot of traffic exchanges will sometimes provide you with a option called pay to surf, but don’t bother, it usually means you have to surf a 100 hours for $5. Try to look for TE’s that offer free visitors, cheap memberships, low timer, good ratio and more.
Like Japanhits.com!

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Join Japanhits.com today and receive your first 1000 visitors FREE, no activation needed.
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Be aware that google adsense is against the use of adsense on Traffic Exchanges, but that just means that you to make sure that people will be redirected to your site instead of reading and watching your site through the TE. Use Splash pages or banners or text ads!
Join Japanhits.com and learn how to build your own Splash page which will increase your traffic by a lot!

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Enjoy the profit now, no activation needed

Traffic Exchanges offer you nothing but profits!

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To win adherents at a trade show your booth needs three qualities, it must be “eye catching,” “inviting,” and “informative.” Three essential stages on the road to trade show victory. Eye catching must take place instantly. The sense of invitation must take place almost as rapidly. And the informative process must take place speedily before the prospects sense of invitation wears off, usually a matter of seconds.

Trade show videos, with their eye-catching and fast paced special effects, their inviting backdrops and scenery, and their concise and effective presentation of the company message, are made for meeting the challenge of the modern trade show environment. The products of knowledgeable professionals, trade show videos condense company images, products and services into several concise minutes of carefully edited footage. The experts who work in the profession realize the awesome fact that not only must the video as a whole deliver a message effectively, but each individual segment of the video must be eye catching, inviting and informative, if it is going to work in the trade show environment. The video is made and reworked by the professionals until the least down moment has been weeded out of the tape. Unlike professionals manning a trade show booth, a video will be as fresh at the end of a long day on the convention floor as it was in the morning.

Trade show videos are very cost effective. The video can frequently be made through a careful condensation and editing of the company marketing video, thus avoiding the cost of making an entirely new video. But even if the video is being made for the first time, it can be reused over and over again, unlike paper brochures and advertisements, which are one time use articles And trade show videos do more. A video creates a virtual environment which can compete with the convention hall in noise, color, size, excitement, music, newness. And thus effectively draw prospects into the space of your trade show booth.

According to Winmax Video, a leader in the marketing and production of trade show videos, there are several fundamental reasons why companies should employ a trade show video at their next event:
1) The trade show adds life and excitement to the booth. A quality trade show video display is both eye catching and inviting, and therefore will increase booth traffic.

2) The finished trade show video, a product carefully constructed in professional studio conditions, can effectively present the company image.

3)The scripting and titles in the video are produced by professional script writers, and thus designed to communicate to the listener in the most precise, concise and effective way possible.

4) The same trade show video presented on the convention floor can be packaged and sent out as pre trade show invitation video cards and post trade show video card follow-up. This maintains uniformity in marketing, and helps the contact recognize the booth on the day of the show and remember the booth after the show is over.

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When you begin your online endeavors and start learning internet marketing you will be bombarded with thousands of different ways which you can handle your marketing campaign. There is one thing to point out as you sort through all of these ideas remember that Google and other major search engines do not like being tricked and tend to ban any website in their index which uses unethical ways to reach high position with the serps. The problem with this is what once was ethical a few years back is now considered black hat SEO techniques and will usually lead to the website using the techniques to be banned which is a catastrophe for anyone online who is attempting to make money online. So as I list some of the different ways in which people trick Google into giving their website a higher rank please remember the reason for me listing these is not for you to use them and get banned it is so when you come across someone preaching how to get onto the top of Google using these techniques you will know right off that they are considered black hat and will only lead to trouble for anyone that uses them.

The first technique I would like to discuss is keyword stuffing or the repetition of a keyword throughout a websites headings and content. Now don?t think that you should not place the keywords at all, but if they interfere with readership you know that you have repeated the keyword too many times. Personally I like to put numbers with things and I try and stay under 7% density.

Using websites within your marketing campaign whose sole purpose is to inflate backlink count and increase serps position. This is the definition of a link farm and if the majority of your links come from places such as these then you will be ranked poorly within the SERPs. FFA pages are a type of link farm and should be avoided as well.

Now even though Page Rank has little to no affiliation with the SERPs people are still always looking into different ways to increase the little green bar. I have come across a trick which will give your website a PR of 9-10, but if you get caught using such trickery within the online world be prepared for a backlash and usually be banned so don?t do it. One way to trick Google in thinking your URL is of a higher Page Rank is to use a permanent 301 redirect to a very high PR site then after the PR update place the content back on the server and take the 301 down. From what I have heard Google has not fixed this, but if you get caught using it then expect to see dire consequences.

The last is garbage seo tactics and include cloaking, setting up crap presences, and the rest. Cloaking is when you either take words make them all h1 and at the bottom of the page repeat the keywords and then make them the same color as the background or so close the human eye cannot tell the difference. Get caught which you will and get banned. Setting up a crap presence is pretty much the same as setting up a link farm to boost your link popularity and is done by going to word press, squidoo, or other places and building a presence then having thousands of links per page pointing to your site, blog, or whatever you own. This of course is another bad way to gain rank and if caught you will be de-indexed. Anyway just some tips on what you should avoid when marketing your website or blog.

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