Archive for June, 2009
Marketing Via Video…
by admin on Jun.28, 2009, under Business Videos
Using streaming videos in the internet as a form of marketing
is a relatively new approach. Currently, most marketing
brochures and newsletters are using text and pictures in
combination to attract a consumer?s attention. Some pictures are
a combination of still and animated objects to better the
chances of attracting a prospective customer. But, if there is
anything advertisers and consumers have learned about marketing,
television advertisements are still the best way to attract
attention for a product and keep it in the consumer?s memory.
To fully understand why internet streaming videos are the next
step in online marketing, we need to be able to grasp the
objective of advertisers and the effects of the different
methods of advertising.
To begin with, online advertising began mainly with newsletters
in the form of emails or pop-up screens containing pure text and
some inanimate pictures. As internet users became more and more
accustomed to surfing the WWW, these newsletters and pop-up
advertisements gradually turned into annoyances. Marketing
newsletters started to look like junk mail and pop-up screens
became similar to billboard advertisements that you see
everyday. Also, pop-up screens disturbs the rhythm of internet
surfing. There you are browsing away when you see a link or
article which you decide to follow or read. Just as you are
about to click on it or just as you are in the middle of reading
it, the pop-up appears and displaces your current browser window
behind it.
In short, these common forms of advertising soon became major
annoyances in most cases that anti virus software developers
soon added anti pop-up features in their products thereby
drastically reducing the number of consumers that these pop-ups
were able to reach. To add emphasis to the drive against pop-up
advertising windows, Mozilla developed a built-in anti-pop up
utility into their web browser, Firefox. Just as the pop-window
is about to open, Firefox immediately denies the opening of this
new browser window. Nowadays, I rarely see pop-up screens on my
computer when I browse the WWW.
As far as email newsletters and advertisements are concerned, a
similar phenomenon is occurring where they have suddenly evolved
into what is known as junk mail or spam mail in internet
language. Again, anti-virus protection software creators
incorporated spam mail protection within their software while
numerous sites in the internet make available free, downloadable
anti-spam software. The biggest blow to spam mail marketing was
when e-mail providers decided to add anti-spam or spam blocking
utilities in their website. As a result of these measures
against pop-ups and spam messaging, an avenue in internet
marketing is about to close.
This is where streaming video comes in. It is undisputed that
television commercials are still the best way to attract
attention. The advertiser needs to make the product look good in
TV, but their primary objective is to attract the consumer?s
attention. Their second goal is to make the video memorable
enough so that the customer remembers the brand name when they
have need of the product. The most famous brand names like
Marlboro succeeded in their advertising campaign videos so much
so that people still remember the Marlboro man. In this
advertisement, the first thing you see are wild horses running.
This is quite an attention drawer since lots of people like
horses even when they haven?t seen one in person.
The main advantage of videos is their ability to instill
curiosity in a person. An apt demonstration of this ability is
when people are seen stopping at display windows of stores that
have television displays in them. When you see a moving picture,
you are immediately interested in what it is all about and what
will happen next. Even if you don?t stop in front of the
display, you will spare a glance or two. The uncanny part is
this, in the instant that you see people gathered in front of
something you haven?t seen yet, you will take time to look to
satisfy your curiosity. However, if that display happens to be
in your own neighborhood, you will gradually get accustomed to
it and begin to ignore it.
This is the strength of internet marketing through streaming
videos. It immediately grabs attention. The only thing that you
as an advertiser have to do is to make the video interesting
enough that it maintains or improves on that initial level of
interest. When the video is old enough to become common place,
you replace it with a new one. Unlike pop-ups or spam messages
or newsletters, they cannot become an annoyance because the
first thing it does is to grab the consumer?s attention and
curiosity.
With the use of videos, the consumer gets a clear picture of
what your product or idea is all about. This is an added bonus
to the attention grabbing feature of using videos for your
marketing or advertising campaigns. When a consumer knows what
you and your product are all about, they can begin to trust you.
After all, having the trust of your customer?s is better than
the bottom line. A trusting customer is one who will patronize
all your product lines. As good as your advertising video is, it
is still the quality of your product that matters in the end.
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Links marketing via video ,advertising-your-videos,video-in-ecommerce
To your success,
Mney Abderrassoul
Links marketing via video ,advertising-your-videos,video-in-ecommerce
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Marketing In Web 2.0
by admin on Jun.28, 2009, under Uncategorized
Well it is safe to say the old static websites are becoming a thing of the past and for those who really count on the web to make money online are realizing that they need to move forward and incorporate interactivity into their websites. Before we get into how to market with Web 2.0 websites we must first understand the definition of Web 2.0. The basic description of Web 2.0 is the transformation of the web from a static server bases network to an interactive virtual world where the users now consist of anyone that has an internet connection rather than only those who new programming. So how can the old webmasters keep up with this ever changing world of online marketing mediums. Really it is simple you must first join the many out their utilizing all of them in your marketing campaign and at the same time be actively looking for new ones coming out. First I would like to cover the major websites that anyone trying to market online should be affiliated with.
Personally I have found it useful to categorize the types of Web 2.0 websites that are useful for online marketers. The first and most important for any marketer to be a part of is the blogosphere. There are a couple of ways to take advantage of this unique online world. First is to set up your own blog at blogger.com or wordpress.com both make it incredibly easy to build a web presence. A little tip if you really want to succeed when marketing with a blog is to treat it as its own platform rather than just a support for your main website. What this means is take the time to market and place unique content on your blog equal to your website or other main web presence. The second way you can use the blogosphere as a marketing platform is to network with the bloggers within your niche and to do this the first step is to comment on their blogs. Blog commenting will help you in two ways first if the blog is do follow then you will receive a backlink and second if you say something nice and/or interesting about their blog more than likely they will come check out your website and if they like it they may talk about it in one of their future posts.
The next type of website that every webmaster and blogger should be utilizing in the world of web 2.0 is social bookmarking. Websites such as digg.com and stumbleupon.com offer webmasters the chance to suggest websites to a community and receive both a backlink to their website and if their website is interesting or useful enough to the community voting the chance to reach the top page of the social bookmarking website which in turn will get you tons of referral traffic from the social bookmarking website. This is an excellent place to announce the launch of a new web presence and I have found it just as useful as press releases. Really they both do the same thing the only difference is the social bookmarking is its own platform where you will find exposure and press releases rely on your website being picked up by news sources by reporters. I guess both you should be fitting in to your marketing campaign.
The last type of Web 2.0 that I will be discussing for this article is social networking which tend to be used by internet marketers as networking platforms rather than marketing mediums. When you build a website it is crucial to have interactivity between you and your visitors as well as you and potential partners within your niche. Myspace.com, facebook.com, and twitter.com have made this extremely easy just set up your account listing the URL?s of your web presences and talk about each one. You can also talk about upcoming projects and updates really anything that has already happened and anything upcoming make for excellent content on these resources. Note that these should not be used for promotion, but rather a place for communication.
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The Colossal Helpful Effects Of Training Videos On London Companies
by admin on Jun.27, 2009, under Business Videos
Media is a commanding tool both in the social order as well as in business. In a company setting, it can impact events, employment ethic, and outlook if it is well placed. Corporate and training videos are a resourceful way advance worker performance and satifaction with their existing standing.
Indeed there is a lot of choice when looking for DVD Production in London
Moving business training videos have helped numerous London organisations increase production, worker retention, and takings. It is thought that the training videos have this effect because of the positive message portreyed in the videos. Videos can be helpful for a variety of topics, including sexual harrassment, health and safety, diversity, customer service, and ethics training. In addition, videos can be helpful in specific company training, such as machine operation.
Specifically Health & Safety Videos are now one of the principal growth areas for companies in London
In administration science, two theories, Theory X and Theory Y stand out among others. Theory X is based on the assumption that persons do not want to work nor do they have honest intentions, and need to be closely managed at work. On the contrary, Theory Y is based on the assumption that people are naturally good and will do their job with passion if given the suitable tools. The corporate training can be aimed at organisations supporting either the Theory X or Theory Y management style.
These videos can encourage employees to work as if they were an proprietor of their London based company. Once workers have the proper training and encouragement, they begin to think like an owner, which increases production and work satisfaction, while decreasing the number of mistakes made and sick days taken on the job.
Corporate training videos bring authentic life examples of common work situations to London Companies. Often, the videos include alternate endings, including dialogue of satisfactory words versus unacceptable words. The videos teach a process and a lesson that delivers London workers with the tools they need to be a success in a extremely competitive economic environment.
Many of the substantial companies in London now often commission a Video Production Company to help them break in to new markets and overcome training barriers.
The positive effects of corporate training videos have been established over time through increased production, employee happiness, and ultimately, amplified profits in companies all over London. The training videos are well worth the outlay and remain pertinent through several years of use. Utilizing corporate training videos provides a economical edge, especially for companies in London. Other London based companies are seeing helpful results, and experiencing improved success within their organisations by using the corporate training videos. Your company can see the same or better success as a result of the training video.
Simple Traffic Generator Solved
by admin on Jun.27, 2009, under Video Tutorials
There is basically one rule in generating income to your website: A constant stream of traffic. If no one visits your site, it will not produce any income. The old saying it takes money to make money is true, but it also takes money to maintain an income generating site.
It doesn?t have to take a whole boatload of cash to generate traffic
to your site.
Ever wonder how the huge earning websites drive traffic to their sites? A large percentage them are spending tons of money on PPC to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes to attract attention. This is all worthwhile because, they are where they are today, high earning, and big well known websites.
If you don?t have the financial backing to do this, there are many ways to generate low price cost or free website traffic without having to spend what you don?t have or can?t afford. Knowing how to generate traffic and where to go to find your traffic generator answers is another stumbling block many website owners encounter. Large numbers of website owners only use more popular traffic generator techniques and are unaware of other low cost methods or free traffic generation, e.g. using organic traffic generation.
Contrary to what many people think traffic generation to your website does not begin when your pages are published and have gone live. Traffic generation strategies start at the very moment
You begin planning the theme for your website itself.
Planning ahead before you build your website on what traffic generator
steps your going to use can be very confusing, especially if your not
familiar with all the options that are available to you right here traffic generation . Having easy reliable access to a base loaded with traffic generation principals right at your finger tips anytime day or night can be of some comfort knowing there is one less burden of getting started online.
Here you will discover the steps to various traffic generation techniques through the use of videos. This is presented in a clear precise easy to understand manner using 50 short video clips. This can be highly beneficial to the beginner or even the veteran marketer.
There is no need to spend a lot of time searching the web for your traffic generation answers. You won?t have to join costly membership sites with monthly recurring membership fees. All your traffic generation options are right here in one spot. Start today and watch your sales climb to new amounts with these traffic steps.
Ready to get real traffic generating power? Go to traffic generator to learn a whole lot more about how you can generate traffic for your website!
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Working With Walnut Shell Media And Finishing Machines
by admin on Jun.24, 2009, under Uncategorized
Finishing media is used in the procedure of finishing of parts. When the parts are loaded into the finishing machines – tumbling machines and vibratory machines – along with the media, they rub with each other. The media has an abrasive property which results in deburring, smoothing, polishing and cleaning of the parts. Finishing compounds may be used throughout the finishing process to improve the efficiency of the finishing media. Finishing media can be broadly classified into two categories. One is natural media like corn cob media and walnut shell media. The other category is artificial media like plastic deburring media and ceramic finishing media.
Corn cob media is made by grinding the hard wooden ring of the corn’s cob. It is prepared into an abrasive grit that can flow smoothly. Because it is natural, the corn cob media is environment friendly. This media is suitable for use with both tumbling and vibratory machines. It has great absorbent properties which makes it ideal to clean and dry parts. Corn cob grit can absorb oils, grease, dirt and moisture without causing a scratch or damaging the surface of the parts in any manner. It is excellent for use as a burnishing agent and is used for burnishing of metals in tumbling machines. Metals such as brass and bronze which are soft in nature get the desired finish with this media.
The corn cob media grit comes from coarse variety to super fine variety to suit a variety of parts, based on their weight and nature. This media is tough and does not break down easily; It can be reused again and again and it cost effective. It reduces the cycle time of finishing operations. It is clean and can be incinerated and poses no health or environment danger. It has a soft abrasive action and can be carefully used on frail components to defend micro finishes. It is successful on both metallic and plastic parts.
Walnut shell media is an additional admired natural finishing media. It is equipped by grinding walnut shells that are tough and fibrous into grit – the grit sizes could be large or small based on the necessities. The nature of the parts plus the perforation size of the screen that is used to divide the parts from the media after the finishing process is over establish the grit size. Walnut shell media is also used in blasting machines apart from tumbling and vibratory machines. They are ideal to de-flash plastic parts and polishing and smoothing of metals like aluminium, bronze and brass.
Walnut shell media also comes in practical in oil drilling to avoid clogging during circulation and to impart anti-skid properties to paint which is used about swimming pools and walk ways. This media is angular and multi faceted. It lasts long and is reusable. Being natural, it is non toxic and environmentally protected. It is a soft abrasive that can maintain the primer coat while removing the top coat of paint from parts. It serves to improve the cycle time of the tumbling or vibratory finishing process.
Your Path Too One Hundred Thousand Backlinks
by admin on Jun.24, 2009, under Video Promotion
If you liked this article and would like to read more feel free at website marketing or make money free.
First off I would like to say there is no quick way to one hundred thousand backlinks that you can do without getting punished by Google, but I would like to share with you a couple things you can do to potentially reach a number as high as one hundred thousand. A couple things to remember is when doing the work to increase your backlinks you should remember it takes a while not only for the webmaster or blogger to approve your link, but the search bots (programs that continuously search the web updating and looking for new content) to reach your new links. You should also be scoping out the top websites in your niche for the specific keywords you would like to rank well for and check to see how many backlinks they have and who is linking to them. Personally I find searching google placing link: in front of their domain is the easiest to keep tabs on not only the amount of backlinks you have, but how many you will need to gain the first page. A lot of webmasters argue that the number of backlinks has little importance on ranking; they are true to an extent you should always be linking to the highest Page Ranked websites possible and the websites that are closely related to your niche.
One of the best tools to give your link a viral effect is submitting your articles to article directories making sure to place in the author?s bio that it is ok for anyone to republish your article as long as they keep your links active. Now when submitting to an article directory there is a couple of things that you should check out. The first and most important is to make sure that the article directory allows free republication of the articles. There are some directories that do not allow republication which would restrict the exposure of your article to only the directory. The second thing you should be thoughtful of when submitting your article to a directory is make sure to follow the rules. This will save you time when submitting your article and make sure you are not wasting time editing the article to follow the submission guidelines. If you take the time to read the rules the next time you submit an article it will be quick and painless making your time marketing much more productive.
Another tactic that webmasters can utilize when trying to get a viral spreading of their link is to link bait your content. This usually works best with blogs, but if you can program a webmaster can place a tool on his website that will spread like wildfire leading to thousands of backlinks. Link bait is when you create content that other webmasters or bloggers find useful enough to send their visitors in your direction in the attempt to explain something. Personally I find lists work very well for this for example if you were to create a list on your blog of the top 100 article directories or press release websites then as webmasters saw the list they would place it in their favorites and share it with others when the topic came up.
The last way to gain backlinks is the grind. What this means is working for each and every backlink you receive. There are many ways to get these backlinks such as through link exchanges, blog commenting, forum posting, social bookmarking, classified ads the list goes on and on. Personally my favorite links are the ones that happen themselves and trust me Google loves them to.
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Free Is Good! Five Ways To Give Away Free Stuff And See Website Traffic Increase
by admin on Jun.23, 2009, under Uncategorized
Everyone loves to get something for free. This is true of almost everyone who frequently surfs the web as well. Website operators are constantly looking not only for ways to attract new visitors, but also ways to keep them coming back. If you are looking for a way to increase website traffic, consider using a tactic such as the ?Give Away?. By giving away free stuff on your site, you will likely attract many more visitors. You can also keep these visitors coming back frequently by offering new free stuff each month. If you are interested in see the results of your website traffic improve, then consider using these five ways to give away free stuff.
Donated Goods
You may be interested in trying to give away free stuff on your website, but you may not be willing to spend your own money in doing so. If this is the case, there are options for you. You can always network with other companies who will essentially give you their products to showcase and give away from your site. Local businesses are the first place to look, as they usually are very willing to help fellow town citizens. You can also go to larger corporations if you know exactly who to contact and make sure they realize that they too would be receiving free advertising from allowing you to showcase their products. Usually you won?t get enough products each month to offer to every visitor, so make sure you mention that only the first 30 (or the equivalent of products you have) visitors who sign up will receive the products.
Monthly Contests
Website visitors love contests and many of them are willing to visit the same sites each day just to enter to win something free. Therefore, by offering free stuff through a contest, you are likely to get visitors to return on a daily basis. Set the rules to state that each visitor can only enter once a day if you like. Purchase a good prize or get one donated and give it away to the random name drawn from the entries. This is a great way to get the attention of many consumers, especially if your prizes are extra interesting and worthy.
Personalized Items
One interesting tactic is to give away merchandise with your website?s name or your business?s name on them. Items such as shirts, hats, towels, cups, and key chains are perfect for this task. The idea is to keep people coming to your site for free stuff as well as to look around. The extra perk with this strategy however, is to allow them to be your advertisers as well. If they wear one of these items out in public, there are likely thousands of people who will be exposed to your business passively. This is a great idea and can be done through many methods including contests or loyal customer incentives.
Referral Prizes
If you really want to spread the word on your website and get more traffic than ever, you should consider giving referral prizes. You can set your system up to allow each visitor to send an automated email from your site asking him or her to visit. If the visitor is willing to offer up 10 or 20 valid email addresses, then you can offer them a free prize. The prize can be as small or large as you wish. This is the perfect way to get more traffic while also rewarding those that are helping you along the way.
Reminder Emails
After you choose the method of how you plan to give your free stuff away, consider offering reminder emails to those who love to participate. You can offer initial free stuff to those that sign up, like a key chain. This is a great way to get that traffic to continue after the visitor?s initial visit. You can remind them monthly that there are new things to see at your site and they will likely visit more often. You can also use this not only to remind them of free stuff being given away but also to tell them about deals or other offers you have for them as well. They are likely to forward these emails on to friends they think might be interested as well.
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Why Advertise On Craigslist?
by admin on Jun.23, 2009, under Uncategorized
Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.
Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.
With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.
Finding Your Target Audience on Craigslist
We?ve already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.
The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.
If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.
The Difference between Advertising and Spamming
Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.
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Native Finishing Media For Notable Finishing Of Parts
by admin on Jun.23, 2009, under Uncategorized
Finishing media is used in the practice of finishing of parts. When the parts are loaded into the finishing machines – tumbling machines and vibratory machines – along with the media, they rub with each other. The media has an harsh property which results in deburring, smoothing, polishing and cleaning of the parts. Finishing compounds may be used for the duration of the finishing practice to increase the effectiveness of the finishing media. Finishing media can be mostly classified into two categories. One is natural media like corn cob media and walnut shell media. The other category is non-natural media like plastic deburring media and ceramic finishing media.
Corn cob media is prepared by grinding the durable wooden ring of the corn’s cob. It is prepared into an abrasive grit that can flow smoothly. Because it is natural, the corn cob media is environment friendly. This media is suitable for use with both tumbling and vibratory machines. It has great absorbent properties which makes it ideal to clean and dry parts. Corn cob grit can absorb oils, grease, dirt and moisture without causing a scratch or damaging the surface of the parts in any manner. It is excellent for use as a burnishing agent and is used for burnishing of metals in tumbling machines. Metals such as brass and bronze which are soft in nature get the desired finish with this media.
The corn cob media grit comes from coarse variety to super fine variety to suit a variety of parts, based on their weight and nature. This media is tough and does not break down easily; It can be reused again and again and it cost effective. It reduces the cycle time of finishing operations. It is clean and can be incinerated and poses no health or environment danger. It has a soft abrasive action and can be securely used on fragile components to protect micro finishes. It is effective on both metallic and plastic parts.
Walnut shell media is another well-liked natural finishing media. It is prepared by grinding walnut shells that are tough and fibrous into grit – the grit sizes could be large or small based on the necessities. The nature of the parts plus the perforation size of the screen that is used to divide the parts from the media after the finishing process is over decide the grit size. Walnut shell media is also used in blasting machines apart from tumbling and vibratory machines. They are ideal to de-flash plastic parts and polishing and smoothing of metals like aluminium, bronze and brass.
Walnut shell media also comes in useful in oil drilling to avoid clogging during circulation and to impart anti-skid properties to paint which is used about swimming pools and walk ways. This media is angular and multi faceted. It lasts long and is reusable. Being natural, it is non toxic and environmentally secure. It is a soft abrasive that can preserve the primer coat while removing the top coat of paint from parts. It serves to improve the cycle time of the tumbling or vibratory finishing process.
MyBizzTube.com Launched By Foster, Fong, Partner For Networking
by admin on Jun.23, 2009, under Business Videos
Facebook hatched in a Harvard dorm room. YouTube emerged from a California garage.
In the slightly more affluent pond of Palm Beach, two local entrepreneurs are working to duplicate the success of the social networking and video-sharing Internet phenomena by incorporating similar elements into an online portal for business people.
William Foster and Henry Fong joined businessman Gary Sherman, of Arizona, to launch http://mybizztube.com about two weeks ago. The Web site features space where high-end specialty companies across the country can post streaming video about their businesses and advertise a particular service.
Current clients include a California food distributor, an Arizona company selling battery-operated cigarettes and luxury automobile dealership Chariots of Palm Beach.
As of Friday, the Scottsdale company had about 150 clients, and Foster, the president, plans to add at least seven more this week during a trip to Denver.
“MyBizzTube.com provides a forum for people to tell the world about their business and tell their story the way they want it told,” the Palm Beach resident said. “I think it’s a very personal way of being able to get your story out.”
By paying a hosting fee of between $300 and $500 a month, clients can post a video about their company, a description of what the company does and a link to the company’s main Web site.
Some clients, like Chariots of Palm Beach, use their own videos, but additional fees can buy the time of MyBizzTube.com’s professional videographers. Generally, video footage features the head of the company so prospective customers will become familiar and comfortable with the management. B-roll footage shows the services or products being made or used.
The Web site’s content is free for viewers and searchable by industry.
Sherman, a former business partner of Foster’s, started MyBizzTube.com as the site onlinecapitalconference.com. He contacted Foster looking for investors and advice.
“We thought he should expand that to not just include streaming videos for companies and shareholders to tell their story but also for professionals and commercial ventures and advertising on the Internet,” Foster said. “We wanted to make it a complete full-service streaming video Web site.”
Eventually, Foster and Fong want to include links to financial Web sites, current event postings and forums for sharing ideas.
“This could be a MySpace or Facebook for the corporate segment,” said Fong, a director of the company and source of strategic planning.
“Bill has ideas of setting up chat rooms where corporate people can chat back and forth: ‘What do you think of the bailout plan? What do you think of Obama’s economic plan versus McCain’s?’ “
Foster said he believes MyBizzTube.com’s success will spring from the fact that it’s a “leaning-in” type of advertising: Unlike a banner ad or pop-up video, Web surfers will actively seek the content and pay attention to the message because they want a specific product or service.
“People have to make a cognizant decision to go to the Web site to find out about a company,” Foster said. “If they want to find a company, find an investment, find a product or a restaurant or a fashion place, they can go to MyBizzTube.com.”
Chariots of Palm Beach President Hugh Bate said he chose to advertise with MyBizzTube.com about two months ago.
About 60 percent of the dealership’s customers are from outside Florida, and Bate saw it as an opportunity to direct even more customers to the dealership’s Web site.
“It’s an extremely good idea,” Bate said. “It’s just another way of reaching people.”
By MEGAN V. WINSLOW
Daily News Staff Writer
Saturday, September 27, 2008
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